There also is a growing trend of corporate cause marketing campaigns where businesses and nonprofits partner to achieve mutual benefits. Done thoughtfully, cause marketing can be a powerful tool to help organizations achieve its mission, build its brand, generate revenue, increase awareness, cultivate new donors, change behavior and attitudes, while making a difference. The motivating factor for the business is to increase bottom line, attract good employees, create corporate pride, appeal to and expand customer base and stakeholders and in some cases improve their relationship with regulatory agencies.  It must be a win/win for both parties to develop a lasting relationship.

Building strong community relationships is critical to sustaining strong community support for your organization. Keeping strong community ties is much easier than developing new ones.  If potential donors are not seeking you out, you have to seek them out. 4 A Great Cause can assist your staff and board with strategies to develop strong community relationships.

Individual donors need to be cultivated on a regular basis. Many individual donors who are caring and compassionate want to align themselves with high-profile non-profit organizations. Individual funding is generally by individuals giving for special events/auctions, annual giving and other  special campaigns but only when asked. Individual donors will remain strong supporters for your cause but only with continuous cultivation. 4 A Great Cause will train you and your board in successful cultivation techniques to keep your individual donors strong supporters of your organization.

Organizing special events is the single most time-consuming fundraising project a development team will do. However, it is a great way to introduce new donors to the organization, is the best way to engage corporate support for your organization and the organization receives a steady infusion of cash monthly during the implementation of the event until a month after the event. The organization sees the fruits of its labor quickly.  Events are great for generating unrestricted revenue; however they take months of visioning, organized micro-details, logistics, fundraising, collections, and thanks. 4 A Great Cause can help your development team become laser focused to generate the revenue needed to manage your mission.